EA Looking for Answers on Tiger Woods

Chris Matyszczyk has an excellent piece on CNET about EA Sports' surveying of people about their perceptions of Tiger Woods and most importantly how likely are they to buy golf game associated with him. While other sponsors have broken ties or shelved promotions with the infamous philandering golf superstar, EA is in the precarious position of trying to continue to promote a game emblazoned with Tiger's name and image. There are a lot of questions still left unanswered by his recent decision to take an "indefinite" break from competition but will the video game community care more about the tabloid stuff or the game itself.

In the end, I think it'll boil down to the gameplay, graphics and playability. Gamers, even those who play golf, are concerned about the product and not so much about the spokesman. EA hopes...

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