'Dark Knight Rises' Busts Through in New Billboard

Some of the great things about the marketing folks at Warner Bros. are their innovation and creativity. We all know about their viral campaigns, corporate sponsorships and trailers. It was good to see that they haven't forgotten about old school marketing structures like billboards. And WB knows how to bring their brilliance to an old standard too. Here is a bat emblem that has exploded through the billboard all the while keeping the upcoming movie release date in clear view. Only a highly anticipated blockbuster with innovative marketing campaigns can get the blogs going with imagination like this. 

(source: cinemablend)